Elevating the Latino Community through Educat​ion, Art and Culture


OUR Youth





To elevate the Latino community through education, art and culture. To this end, proceeds from El Jolgorio Navideño will
support programs like UMass Boston's TAG
​Latino Program, Hispanic Writers Week and the Association's Scholarship Fund.

The success of this holiday institution for the New England Latino community rests on our sponsors and individuals like you. For sponsorship opportunities please contact info@jolgorio.org or call (617) 564-0787.

El Jolgorio Navideño is brought to you by the TAG Association's dedicated Executive Board and volunteer planning committee. Email us at info@jolgorio.org or call ​(617) 564-0787.





Thank you for a successful 26th Anniversary of El Jolgorio Navideño!

The TAG Association, Inc. is proud to bring you El Jolgorio Navideño, the largest Latino holiday gala in New England. The 26th Anniversary was celebrated on Saturday, December 12, 2015 at the Westin Boston Waterfront in Boston's Seaport, MA. Since 1989, El Jolgorio Navideño has served as a vibrant holiday event in Latino tradition to raise funds in support of educational and cultural programs for the Latino community. In 2014, the TAG Association, Inc. took on the production of the event, previously managed by El Jolgorio de Massachusetts, Inc. All proceeds support the TAG Association's efforts for the Latino community to celebrate our culture, educate our youth, and elevate our community.

​We extend a heartfelt THANK YOU to our SPONSORS for helping bring about El Jolgorio Navideño 2015. We look forward to 2016 as a year of meaningful action and organizing for our community. We invite you to stay connected and join our efforts for the Latino community of Greater Boston.

Like us on Facebook and follow us on Twitter, and of course, block off the first couple of weekends of December for El Jolgorio 2016. We will announce our date soon!