The success of this holiday institution for the New England Latino community rests on our sponsors and individuals like you. For sponsorship opportunities please contact or call (617) 564-0787.

El Jolgorio Navideño is brought to you by the TAG Association's dedicated Executive Board and volunteer planning committee. Email us at or call ​(617) 564-0787.



Elevating the Latino Community through Educat​ion, Art and Culture

To elevate the Latino community through education, art and culture. To this end, proceeds from El Jolgorio Navideño will
support UMass Boston's TAG ​Latino Program, by supporting its mentoring initiative, the only Latino-focused mentoring program in Boston.


The TAG Association, Inc. is proud to bring you El Jolgorio Navideño, the largest Latino holiday gala in New England. The 27th Anniversary will be celebrated on Saturday, December 10, 2016 at the Westin Boston Waterfront in Boston's Seaport, MA.

Since 1989, El Jolgorio Navideño has served as a vibrant holiday event in Latino tradition to raise funds in support of educational and cultural programs for the Latino community. All proceeds support the TAG Association's efforts for the Latino community to celebrate our culture, educate our youth, and elevate our community.

Join us for the 27th Anniversary of