Celebrating our Culture. Educating our Youth. Elevating our Community.

The success of this holiday institution for the New England Latino community rests on our sponsors and individuals like you. For sponsorship opportunities please contact info@jolgorio.org or call/text (617) 506-9662.

El Jolgorio Navideño is brought to you by the TAG Association's dedicated Executive Board and volunteer planning committee. Email us at info@jolgorio.org or text ​(617) 506-9662.

To elevate the Latino community through education, art and culture. To this end, proceeds from El Jolgorio Navideño will
support UMass Boston's TAG ​Latino Program, the only Latino-focused college pathway program in Boston.



Join us at the Westin Boston Seaport for

the 34th Annual Jolgorio Saturday, December 2, 2023!
The TAG Association Inc., Board of Directors is proud to produce the largest, most anticipated Latino holiday celebration in New England. Join us for an unforgettable night of culture, dancing, and celebration. We will pay tribute to Latino leadership, and raise funds for necessary, culturally sustaining programming in Boston. You will not want to miss it!